Ready to deploy

We built Leenane Templeton a complete funnel for booking more qualified appointments.

Everything below is already built: the page, VSL, ad scripts, emails, and follow-up assets. If it looks useful, we can switch it on and run it for you.

Pay per result
no monthly retainer
100%
performance-priced
Yours
to keep, regardless
Walkthrough

What we found when we studied Leenane Templeton.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Founder-led by Andrew Frith, named one of Australia's top 50 financial planners (Financial Review Smart Investor Masterclass, multiple years) and a National SMSF Best Practice Award winner, with current Gold adviser status on Adviser Ratings. That thread runs through every piece of content below.

Competitive Landscape

We analysed 4 direct competitors and studied what they're running. The scripts we built position Leenane Templeton differently.

Your Audience

The #1 thing on their mind before they book: Unsure whether they actually have a proper plan to turn their super and assets into reliable retirement income. Every piece of content below addresses it.

Everything we built for you, on this page.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
7
Confirmation Page Video Scripts
Breakout content for education and trust
8
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence
Read the full text · tap any row to expand
Image Ads 5 image ads
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Leenane Templeton
Sponsored
Your accountant set up the self managed super fund years ago. Has anyone built a retirement plan around it since? We… See more
Pain / Problem Callout ad creative
LEENANETEMPLETON.COM.AU
A fund isn't a retirement plan
Newcastle advice, since 2000
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Leenane Templeton
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Most advice sells you the structure and stops. We model the retirement income you'll need, then decide the structure to… See more
Mechanism / How It Works ad creative
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Plan first, structure second
Income plan, then structure
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Leenane Templeton
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An SMSF gives you more control, and it suits some people and not others. We're SMSF Association accredited specialists… See more
Proof / Suitability Comparison ad creative
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Right for some, wrong for plenty
A straight suitability call
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Leenane Templeton
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"Do I actually need a self managed super fund?" It's the right question, and the clear answer depends on your assets… See more
Diagnostic question, search-bar mockup ad creative
LEENANETEMPLETON.COM.AU
The question worth a straight answer
Plain answers, not a pitch
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Leenane Templeton
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You've built the assets. The open question is whether they're organised to fund the retirement you want. One… See more
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One conversation, then you'll know
Know where you stand
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: The plan-vs-product wedge

Variation 1 of 2
Your accountant set up the fund, not the plan
Headline: A fund isn't a retirement plan

Hook options:
1. If your accountant set up your super fund years ago, has anyone actually built a retirement plan around it since?
2. Plenty of people have a self managed super fund and no real plan to go with it.
3. Setting up the fund was the easy part, and the plan is the bit most people never got.

A self managed super fund is a structure. It holds your money. On its own it doesn't tell you how to turn what you've built into a reliable income once you stop working, and that's the part that actually decides how your retirement goes.

So the real question is whether anyone has modelled how it pays you for the next thirty years, what it's invested in, and whether the structure even still suits where you're at today.

We're a Newcastle advice firm that's been doing this since 2000, and we'll give you a straight read on your plan before we touch anything. Tap the link and see where your super and your plan actually stand.
Variation 2 of 2
Sold a structure, or handed a plan
Headline: Were you sold, or advised?

Hook options:
1. There's a difference between being sold a super structure and being handed a retirement plan, and most people only ever got the first one.
2. Getting an SMSF set up and getting retirement advice aren't the same thing, though they're often sold as if they are.
3. A lot of the advice around super stops the moment the product is sold.

When someone sets up a fund and moves on, you're left holding a structure and guessing at the strategy. What's it invested in. Whether it's tax effective for your stage. How it actually funds the life you want when the pay cheques stop.

That guessing is the gap. The work that matters is the plan that sits around the structure, and whether the structure was ever the right call in the first place.

We've advised proactive Novocastrians and clients across Australia since 2000, and we'll tell you the truth about your structure before anyone sells you a new one. Follow the link and find out what your plan is really doing for your retirement.

Angle 2: The clear SMSF suitability call

Variation 1 of 2
Should you even have an SMSF
Headline: Does an SMSF actually suit you?

Hook options:
1. Before you set up a self managed super fund, or keep running the one you've got, it's worth knowing whether it actually suits your situation.
2. An SMSF gives you more control, and whether that control is worth it for you is a separate question worth answering plainly.
3. A self managed super fund is right for some people and wrong for plenty of others, and a brochure won't tell you which one you are.

The control is real, and so is the work and the cost that come with running your own fund. For some people it fits beautifully, and for others it drags on a retirement that a simpler structure would have served better.

So your answer comes from looking at your assets, your stage, and the income you'll need, then deciding from there.

We're SMSF Association accredited specialists in Newcastle, and we'll give you a plain-English answer on whether one belongs in your plan, with nobody trying to sell you the setup. Hit the link and find out if an SMSF actually fits your retirement.
Variation 2 of 2
Worried they'll just sell you one
Headline: We'll tell you if it's a no

Hook options:
1. If you've been putting off advice on your super because you assume they'll just sell you a self managed fund, that's a fair worry, and it's the wrong reason to wait.
2. Most people expect a financial adviser to push them toward a product. We'd rather tell you when the answer is no.
3. You can get an opinion on an SMSF without anyone trying to set one up for you.

The reason that worry exists is that a lot of operators only make money when you buy the structure, so the answer is always yes. That's a sale dressed up as advice, and you can feel the difference across the table.

A real suitability call can come back as no, this fund won't serve your retirement, and these are the structures that would instead. That's the conversation worth having before you commit to anything.

We've run an award-winning advice practice since 2000, and we'll give you a straight opinion either way. Click through and get an clear read on whether an SMSF is right for you.

Angle 3: The 50+ decision window

Variation 1 of 2
A decade out from finishing work
Headline: The decision your 50s decide

Hook options:
1. If you're in your early fifties with a solid super balance, the structure and income decisions you make now compound more than any you'll make later.
2. There's a window in your fifties where getting your super and retirement plan right does the most work, and it's easy to let it slide past.
3. A decade out from finishing work is the best time to get your retirement plan right, and the easiest time to keep putting it off.

You've spent years building the assets. In the years either side of your mid-fifties, the decisions about how those assets are structured and invested have the longest runway to pay off, which is exactly why leaving it tends to cost the most.

The question worth answering isn't whether you've done well, but whether what you've built is organised to fund the retirement you actually want, and whether the structure holding it still fits.

We've helped people plan this since 2000, in plain English, with no nasty surprises. Open the link and see whether your plan is set up for the retirement you're aiming at.
Variation 2 of 2
Retirement in sight, deciding now
Headline: Is your retirement plan ready?

Hook options:
1. If retirement is now in sight rather than somewhere off in the distance, the decisions about your super and your structure get a lot less forgiving.
2. There's a point where retirement stops being theoretical, and that's when your income plan needs to be real.
3. Close to finishing work and still not certain how it all turns into income? That's the decision to settle now.

When the finish line is years away you've got room to adjust. As it gets close, the question changes from how much have I got to how does this actually pay me, tax effectively, for as long as I need it.

That's the moment to know whether your structure suits the drawdown years, and whether an income plan has been built around it, before you're relying on it.

We've guided clients through exactly this since 2000, as a Newcastle firm advising across Australia. Tap through and find out whether your money is ready to start paying you.

Angle 4: From assets to income

Variation 1 of 2
Assets built, no real income plan
Headline: What turns it into income?

Hook options:
1. You've built real assets across super, maybe property, maybe more. The open question is whether you've got a plan to turn them into income you can count on.
2. Building the assets and knowing how they'll pay you in retirement are two very different things.
3. Plenty of people with a healthy super balance still can't tell you how it becomes a wage once they stop working.

The hard part was never the saving. It's the turn from a pile of assets into reliable, tax-effective income that lasts as long as you do, and that turn needs an actual plan rather than a hope.

Without it you're guessing at how much you can spend, when you can stop, and whether you'll outlast your money. With it, you know.

We model exactly this for clients, then sort the right structure to deliver it, SMSF or otherwise, based on your situation, and we've done it since 2000. Follow the link and see what a real income plan looks like for what you've built.
Variation 2 of 2
Super parked on autopilot
Headline: Your super's on autopilot

Hook options:
1. Most people's super sits in a default fund on autopilot, and they couldn't tell you how it's invested or whether it's on track for the retirement they want.
2. If your super's been ticking along in a default fund for years, it's worth knowing whether it's actually pointed at the retirement you're planning.
3. A default fund isn't a strategy, just where your super landed when nobody chose otherwise.

A default fund is fine as a parking spot. The trouble is most people never check whether it's invested the way someone your age and stage should be, or whether it's heading toward the income you'll actually need.

That's not a reason to panic. It's a reason to get a clear read on where you stand and what, if anything, should change, before another decade ticks by on autopilot.

We give proactive people a plain-English look at exactly that, and we've done it from Newcastle since 2000. Click through and find out whether your super is on track or just on autopilot.

Angle 5: The track record that does the suitability call

Variation 1 of 2
Since 2000, the call made by specialists
Headline: Advising on this since 2000

Hook options:
1. Whether a self managed super fund suits your retirement is a call you want made by people who do it every day, not guessed at once.
2. There's a reason to want a genuine specialist on the SMSF question rather than whoever's handy.
3. Who makes the suitability call matters as much as what the call is.

This is the kind of decision where experience shows. We've advised on retirement and super since 2000, and the suitability call is made by SMSF Association accredited specialists, people who sit with this every working day.

That means the answer you get is based on your situation and your retirement income goal, not on what's easiest to sell or quickest to set up.

If you want a straight, plain-English read from a firm that's been doing this for over 25 years, tap the link and see where your plan stands.
Variation 2 of 2
An award-winning straight opinion
Headline: A straight opinion, not a sale

Hook options:
1. If you want a straight opinion on your super rather than a product pitch, it helps to ask someone with the track record to give one.
2. The advice worth having on your retirement comes from someone willing to tell you no.
3. A real opinion on your structure is rarer than it should be, and worth seeking out.

The founder here was named one of Australia's top 50 financial planners and won the National SMSF Best Practice Award, and the firm has advised proactive clients since 2000. That record buys one thing that matters to you: the standing to give you a straight opinion instead of a sale.

So you get a plain answer on whether your structure serves your retirement, and a plan built around the income you'll actually need, before anyone sells you anything.

Open the link and get an clear read on your retirement plan from an award-winning Newcastle firm.

Long-Form Explainer Video Script 1 complete script

Offer: Free retirement income and SMSF-suitability consultation


Headline: The retirement income plan that tells you the truth about your structure first, including whether an SMSF actually belongs in it

If you're somewhere in your fifties or sixties, you've built up a decent amount in super and probably a few other assets along the way, and you're starting to think seriously about turning all of that into an income you can actually retire on, this is worth a few minutes of your time.

Most of the people we sit down with are in roughly that spot. They've worked hard, they've got real assets, and somewhere along the line they've been told they should think about a self managed super fund for more control. Maybe a mate set one up, maybe their accountant mentioned it in passing. And now they're sitting there wondering whether it's actually the right move for them, or whether it's just another thing to manage. The clear answer is that nobody can tell you that until someone has looked at where you're heading and what you're trying to fund. That's the conversation we want to have with you.

I founded this firm back in 2000, and we've been giving retirement and super advice across Newcastle and right around the country ever since. Over the years one of our advisers was named one of Australia's top 50 financial planners in the Financial Review Smart Investor Masterclass, and the firm took out the National SMSF Best Practice Award. I mention that for one reason. When you ask us whether an SMSF fits your situation, you're getting a straight answer from people who specialise in exactly this and have done it for decades, not a guess from someone who set one up for themselves once.

A lot of people get this backwards. They treat the structure as the decision, asking should I have an SMSF as if that's the question. It isn't. The real question is what your retirement income needs to look like, and then the structure is just whatever delivers that best for your particular situation. Sometimes that's an SMSF. Often it isn't, or it's only part of the picture. We've sat across from plenty of people who were halfway to setting one up and walked away relieved that we told them it wasn't right for them, because nobody on our side was earning a cent either way from that advice. And for the people an SMSF genuinely suits, we've set them up properly, and those clients tell us their fund runs in the background and leaves them free to enjoy retirement.

So what actually happens when you book the consultation. We start with where you're sitting today, all of it, your super wherever it happens to be and any investment property or other assets you hold. Then we look at where you want to get to, the kind of retirement you're picturing and roughly when. From there we can tell you whether you're on track, where the gaps are, and how your money would best be organised to fund the life you're after. That's where the SMSF question gets answered properly, as one decision inside a real plan rather than a product someone's trying to sell you. You walk away knowing where you stand, whether or not you ever become a client.

Let me deal with the things people usually wonder about. The first is whether they've got enough to make proper advice worthwhile. That's a fair question, and it's exactly the kind of thing the first conversation sorts out, because it depends entirely on your situation and we'll be straight with you about it. The second worry is that we're just going to sell you an SMSF or some product. We're not, and the whole way we work is built around giving you the plan first and letting the structure follow, with our fees quoted upfront where we can so there are no nasty surprises. The third one is time. People hear self managed and picture themselves doing paperwork on a Sunday night. For the clients an SMSF actually suits, we handle the running of it so it stays out of your hair. And if your accountant already looks after your super and tax, that's fine, plenty of our clients came to us alongside a good accountant because what we do is the retirement income strategy wrapped around it, which is a different job.

This isn't for everyone. If you're chasing a hot tip or you want someone to promise you'll beat the market, we're the wrong firm, and we'll say so. The people we do our best work for have built something real, they want certainty about turning it into income they won't outlive, and they want an adviser who'll give them a genuine opinion in plain English rather than a sales pitch. If that's you, and especially if the SMSF question has been sitting in the back of your mind for a while, this is the conversation that settles it.

Taking the next step is simple. Fill in the short form just below this video, and answer each question as plainly as you can. It only takes a couple of minutes, and it tells us enough about your situation to know whether we can genuinely help. Depending on what you share, we'll invite you to book a free, no obligation call where we'll talk through where you're heading and give you a straight read on your structure, including whether an SMSF belongs in it.

I'll leave you with something one of our clients said, because it's the regret we hear most. A retired couple who'd rolled their super into a fund we set up for them told us their only regret was that they hadn't talked to us about it years earlier. The plan doesn't get easier to make the longer you put it off, and the years between now and retirement are the ones that matter most. So if you've got real assets and you want a clear, clear answer about how to turn them into the retirement you've been working toward, fill in the form below this video, and we'll take it from there.

Confirmation Page Video Scripts 7 scripts
Video 1: Welcome, and what happens next

First up, thank you for booking your retirement income consultation. It's a real step, and it usually means you've reached the point where you want a proper picture of how your super and your assets turn into the retirement you actually want, rather than a rough hope that it'll all work out.

The call itself is calmer than you might be picturing. It's a conversation with one of our advisers about where you're heading, and the one question that pulls most people in: do you have a real plan to turn what you've built into reliable retirement income, and does a self managed super fund actually belong in your structure or not. You won't have a plan thrown at you and there's nothing to sign. If we can genuinely help, your adviser will tell you what that looks like. And if a self managed fund isn't right for you, they'll tell you that just as plainly, before anyone sells you one, because we'd rather point you in the right direction than talk you into something that doesn't fit.

You should already have a confirmation with your time and the details, so keep an eye out for that. Over the next few days we'll also send you a couple of short emails. They cover the questions that come up on nearly every one of these calls, so nothing catches you off guard when you actually speak with us.

Before then, the most useful thing you can do is sitting right below this video. There are a few short clips on the questions people ask us most, things like whether the advice is genuinely worth the fee, whether you've got enough to make it worthwhile, and whether you'd really be sold a self managed fund. Have a look through the ones that matter to you. That way we're not spending the call on the basics, and your adviser can put the whole conversation into your situation instead.

Watch a few of those, and one of our advisers will take it from there. We're glad you're here.

Video 2: Is the advice actually worth the fee?

This is the question almost everyone is turning over and not many say out loud, so I'll give you the plain version of it.

Good advice has to earn its keep, otherwise there's no point paying for it. For most people it pays off through the dull, important things rather than some clever investment tip: how your situation is structured, how the tax gets handled, and the costly decisions you don't get wrong because someone who does this every day was in your corner. When you should draw down and from which pot, how your super and any property and your investments sit together at tax time, what happens to your partner if something happens to you. Those are the choices that make or cost you real money over a retirement, and getting them right is most of the job.

What we won't do is dress it up. Nobody credible can promise you a market return, and we won't pretend to. What you're paying for is advice that's worth more than it costs you, through better strategy and the mistakes you avoid.

On the cost itself, we're straight with you. We give you an upfront quote for the work wherever we can, because you should be able to expect reasonable certainty with no nasty surprises. The consultation you've booked is free and there's no obligation at the end of it. If you go further from there, you'll see what the work costs before you commit to anything, not after.

Whether it's worth it for you specifically is exactly what the call is for. Your adviser will be straight with you about whether the value's really there in your situation, because we'd rather you walked away than paid us for advice that wouldn't have earned its keep.

Video 3: Are you just going to sell me an SMSF?

This is a fair thing to be wary about, and clearly, you should be. A lot of the industry earned that wariness. So let me be plain about how we work, because it's the opposite of it.

The thing we're genuinely against is being sold a structure instead of being given a plan. There are operators who'll set you up with a self managed super fund, or leave you sitting in a default fund, without ever working out whether it serves the retirement you actually want. The product is where their money comes from, so the product is the answer before they've understood your life. Our whole approach runs the other way around. We look at where you're heading and what you want your money to do, model the plan, and only then work out the right structure to deliver it. For some people that turns out to be a self managed fund, and for plenty of others it doesn't, and we'll tell you so either way.

That's why the self managed fund question is the front door for these calls rather than the sales pitch. It's a genuine suitability decision, made by people who do this every day. Our team includes accredited self managed super fund specialists, and the founder, Andrew, won the National SMSF Best Practice Award back in 2013. So when we tell you a fund does or doesn't fit you, that's a real opinion from people who know the structure inside out, not a nudge toward a sale.

Come a bit sceptical to the call. Nobody's going to pitch you a fund on it. It's a conversation to understand your situation and give you a straight answer. We'd rather earn the trust than ask for it.

Video 4: Do I have enough to make this worthwhile?

We hear this one a lot, and it's worth pulling apart, because it stops people from getting help right when help would do the most good.

The idea that you need to be wealthy for this gets it backwards. If you've already got far more than you'll ever need, frankly you can afford to make a few mistakes with it. The people who get the most out of real advice are usually the ones for whom the decisions actually matter. You've worked hard, you've built something over a career, and there isn't an enormous buffer for getting the next decade wrong. In that spot, having the right structure and a proper income plan changes how the rest of your life looks.

We don't publish a minimum and we're not sizing you up by your balance. What we care about is whether we can genuinely add value for you, and whether you've reached the point where the choices in front of you really matter. For most people thinking seriously about the next 10 or 20 years, they are.

The consultation costs you nothing and there's no obligation at the end of it. If we're not the right fit for you, your adviser will tell you clearly. So forget whether you've got enough to feel wealthy. The real question is whether the decisions ahead of you have become worth a proper conversation. For most people sitting where you are, they have.

Video 5: Can't I just do this myself, or let my accountant handle it?

Plenty of people who book these calls are sharp with money already. They run their own super, they read up, they've got a good accountant. So this is a fair thing to weigh up, and we'll give you the plain version of it.

You can absolutely do a lot of it yourself, and some people do it well. Where it tends to come unstuck is that retirement planning isn't one decision, it's dozens of them stitched together over years, and the tricky part is how they interact. When to start a pension and from where, how your super and investments and any property play together come tax time, how your structure holds up if the rules change or if something happens to one of you. Most people can handle any one of those on a good day. Holding the whole picture, and keeping it current as your life and the rules shift, is the hard part, and it's where the costly misses hide.

Your accountant is a different thing again, and a good one is worth their weight. But an accountant generally looks backward, at the year that's been and the return that's due. They're not usually set up to look 20 years forward and build the income plan that gets you there, and to make the clear call on whether a self managed fund still serves you. The best outcomes happen when your accountant and your adviser work together, and we're very used to doing exactly that.

So you don't have to hand everything over. Bring what you're already doing well to the call. Your adviser will tell you where you're in good shape and where a second set of eyes is genuinely worth the fee. If you're already across it all, they'll say that too.

Video 6: Are these people the real deal?

It's a sensible thing to check before you hand anyone your retirement, so let me put the track record on the table and you can judge for yourself.

The firm's been advising Australians since 2000, and the current team carries over 100 years of combined experience between them. That's not a brand-new outfit finding its feet on your super. The founder, Andrew Frith, was named one of Australia's top 50 financial planners in the Financial Review Smart Investor Masterclass, and he holds Gold adviser status on Adviser Ratings, which is the public register where you can look any adviser up. On the structure side specifically, he won the National SMSF Best Practice Award in 2013, which matters here because the whole point of these calls is an clear read on whether a self managed fund fits you.

None of that's the reason to work with us, mind you. What matters is whether we can genuinely help your situation, and that's what the call's for. But you shouldn't have to take a stranger's word on the internet for any of it. Andrew's adviser record, the awards, the firm's history, they're all public, so go and check them before you get on the call if you'd like to.

Then come along, talk it through, and see if we're the right team for you. One of our advisers will take it from there.

Video 7: What to have handy for the call

You don't need to prepare much for this one, so don't let gathering paperwork become the reason you put it off. It's a first conversation, not an audit.

That said, a few things make it more useful if they're easy to lay your hands on. The big one is a rough sense of your super. Whatever you've got, including those old accounts from previous jobs that most people have half forgotten about, and your partner's too if you're planning this as a couple. You don't need exact figures down to the dollar, a ballpark is plenty for a first chat. If you've already got a self managed fund, or someone's suggested one, that's worth mentioning too, because it's often the heart of the conversation.

Beyond that, it just helps if you've had a think about the softer side before you get on. Roughly when you'd like to stop working, or at least ease off. Whether there's still a mortgage ticking along. And the thing that's actually been nagging at you about retirement, the worry that made you book this call in the first place. That's the part your adviser most wants to hear, because the numbers only mean something once they know what you're aiming for.

So bring a rough picture and an clear answer to what you want the next chapter to look like. That's genuinely enough for a great first conversation.

Pre-Appointment Email Sequence 8 emails
Email 1: Your retirement income call with Leenane Templeton is confirmed

Subject: Your call with leenane templeton is locked in
Send: Day 0, 5 minutes after booking

Thanks for booking. The calendar invite should already be sitting in your inbox.

If it hasn't turned up, have a quick look in your spam folder, and if it's not there either, reply to this and I'll send it through again.

A quick word on what the call is, because I'd rather set the expectation now than have you wondering later. It's a relaxed first conversation about where you're heading toward retirement, not a pitch. We use it to understand where you stand today and where you want to get to, and to give you a straight read on two things. Whether you've got a proper plan to turn your super and assets into the income you'll actually live on, and whether a self-managed fund belongs anywhere in your structure. Some people come away knowing we're a good fit and we keep going from there. Others find their situation is simpler than they feared and they don't need much from us yet, and we'll tell them so. Either way you'll finish the call clearer than you started it, with no obligation attached.

Over the next few days I'll send you a handful of short notes on the things people tend to turn over between booking and the call. Whether you've got enough behind you to make this worthwhile, whether we're just going to sell you an SMSF, what running your own fund actually involves, and where your accountant stops and a planner starts. Read them or skip them, whatever's useful to you.

We've been doing this work in Newcastle since 2000, so chances are we've sat across from someone in a spot a lot like yours.

Speak soon,

Andrew Frith
Founder, Leenane Templeton

Email 2: The reason most people book this call

Subject: Why people actually book this call
Send: Day 1, morning

A quick follow-up to your confirmation.

The people who book a call with us tend to look fairly similar. Often somewhere between 50 and retirement, a decent super balance built up over a working life, frequently a business owner or an established professional, and usually thinking about it alongside a partner.

What's worth noting is why they get in touch, because it's rarely "I'd like a financial plan." It usually sounds more like this. They've done well and they've got assets sitting in a few different places, and they're no longer sure they've got a real plan for turning all of it into a retirement income they can count on. Somewhere along the way they've half-looked at a self-managed fund for the control it promises, without ever finding someone they trust to tell them straight whether it actually suits them. So they sit there knowing they should probably sort it out, and keep putting it off.

If that's roughly where you're at, you're in exactly the right place for this call.

The way we see it, a goal without a plan is just a wish. So the work is getting clear on the life you want in retirement first, then organising your super and your investments to fund it, and only then deciding what structure delivers it best. That's the lens we'll bring to your situation when we speak.

Tomorrow I'll send a note on the question almost everyone weighs up at this stage, which is whether they've even got enough behind them to make this worth doing.

Andrew Frith
Founder, Leenane Templeton

Email 3: Have you got enough behind you to make this worthwhile

Subject: Do you have enough to make advice worthwhile
Send: Day 1, evening

Following on from this morning.

One of the most common things people wonder before they speak to us is whether they've got enough behind them to make advice, or a self-managed fund, genuinely worth it. It's a fair question, and I'd rather you heard a straight answer than a sales one.

The plain version is that there's no magic number, and anyone who throws a single figure at you without knowing your situation is guessing. Whether full advice earns its keep, and whether an SMSF stacks up inside it, depends on what you've built, yes, but also on what you actually want the money to do, whether you're planning as a couple or on your own, and how layered your wider picture is. A clean, simple setup and one that holds direct property or a borrowing arrangement inside super are genuinely different propositions. We work all of that out together against your real numbers, rather than reaching for a rule of thumb.

What I can tell you plainly is this. If your situation is simple enough that you're better off leaving things much as they are, we'll say so on the call. We'd rather tell you that than take you down a path that costs more than it gives back.

So the real question isn't "do I have enough." It's "given everything I've got and where I want to end up, does this structure earn its place." That's exactly what we work through when we speak.

If you can, have a rough idea of your current super balance in your head before the call, and your partner's too if they'd be part of the picture. Nothing formal needed.

Andrew Frith
Founder, Leenane Templeton

Email 4: Aren't you just going to sell me an SMSF

Subject: A straight answer on whether we sell you something
Send: Day 2, morning

This is the one a lot of people are too polite to say out loud, so I'll say it for you. "Aren't you just going to talk me into an SMSF, or some product?"

After everything that came out of the Royal Commission, that suspicion is completely reasonable. Plenty of advisers really were tied to selling whatever sat on a parent company's approved list, and a fair few of the people we speak to have been burnt by exactly that.

It's worth being clear about how we work, because that answers the question more clearly than any reassurance could. We start with you and your retirement income rather than with a product. The plan comes first, and the structure is whatever delivers that plan best for your situation, whether that's your existing super, a self-managed fund, or some combination. Where the SMSF question comes up, we answer it clearly inside your plan rather than treating it as a product to move. Sometimes the right answer involves no structural change at all, and that's a perfectly fine outcome for us.

The reason we can work that way is that we built the firm around it. Andrew won the National SMSF Best Practice Award back in 2013 precisely for advice that puts the client's situation ahead of the sale, and we've kept advising the same way since. One of our long-standing clients put it better than I could when they said they'd recommend us to anyone looking for advisers who aren't afraid to give an opinion. Giving you a real one is most of what you're paying us for.

Tomorrow, the time-and-effort question, because "I haven't got the hours to run my own super fund" is the next thing most people raise.

Andrew Frith
Founder, Leenane Templeton

Email 5: I haven't got time to run my own super fund

Subject: The time and effort of actually running an smsf
Send: Day 2, evening

A common worry, and a sensible one. "A self-managed fund sounds good, but I haven't got the time or energy to run my own super."

It's worth pulling apart, because the fear and the reality aren't quite the same thing.

Running an SMSF does carry real responsibilities. You're a trustee, there's an investment strategy to set and review, contributions and pensions to keep on top of, an annual audit, and reporting to the tax office underneath it all. None of that's trivial, and anyone who tells you a fund is set and forget is doing you a disservice.

What people miss is how much of that load sits with your advisers rather than on your kitchen table. Compliance, audit coordination and the technical strategy work, that's the job we and the right accountant do alongside you. What stays in your hands are the decisions about your money and your direction, made with someone in your corner who actually knows your situation. One couple we set a fund up for years ago still tell us the thing they value most is that it runs with very little input from them, which leaves them free to get on with enjoying their retirement.

So the real question isn't "have I got time to run a fund." It's "do I want more say over how my retirement savings are invested, with the right people handling the heavy lifting so it doesn't take over my life." For a lot of the people we work with, that trade is exactly what they were after. If the running of it's the bit putting you off, raise it on the call. It's usually a smaller burden than people picture once they see how the support around it works.

Andrew Frith
Founder, Leenane Templeton

Email 6: Can't I just leave this to my accountant

Subject: Where your accountant stops and a planner starts
Send: Day 3, morning

One more that comes up a lot. "Can't I just sort this myself, or let my accountant handle it?"

For some people the clear answer is yes. If your situation is simple and you enjoy staying across it, you may not need a great deal from us, and we'll happily tell you that on the call. For most people who book with us, though, there's a gap they hadn't quite seen.

A good accountant is essential, and most of our clients keep theirs. What an accountant typically handles on a self-managed fund is the compliance and admin. The annual financial statements, coordinating the audit, lodging the tax return, looking after the reporting to the tax office. That's their lane and they do it well, and plenty of them will tell you straight that the strategy isn't their job.

The strategy is the part that decides how you turn your assets into a reliable, tax-effective retirement income, what the fund should actually hold, how it knits into your wider wealth and your tax position, whether something like direct property fits, how contributions and pensions are timed, and how the whole thing lines up with your estate planning. That's a different discipline, and it's the one our planning side specialises in, with SMSF Association accredited specialists who do this work every day. We work alongside accountants all the time, and we're happy to work alongside yours.

Doing the lot yourself is possible too, but it's worth being direct that the rules keep shifting, the decisions compound over decades, and the expensive mistakes tend to hide in the moves you only make once or twice in a fund's life. We'll talk through where you genuinely need a hand and where you don't when we speak. There's no interest here in selling you help you don't need.

Andrew Frith
Founder, Leenane Templeton

Email 7: Why we lead with the plan, not the product

Subject: Why we start with the plan not the product
Send: Day 3, midday

One more bit of context before we speak, because it sits underneath everything else.

A few of the people on this call have sat with a bank-aligned or dealer-group adviser at some point, and they want to know how we're any different. It's a fair thing to want answered. However good and well-meaning a bank-tied adviser is, the institution behind them is built to sell its own product. The shelf is limited, the incentives line up with the bank's own funds and lending, and a proper, independent read on whether a self-managed fund suits you isn't something most of them will lead with, because there's little in it for the bank.

We built Leenane Templeton the other way around. The firm has been running since 2000, the planning is led under our own licence, and the team carries over 100 years of combined experience across accounting and advice. That track record is the reason we can start every conversation with your plan rather than a product. We model where your retirement income comes from first, and the structure follows from that.

I raise all this because an advice relationship lives or dies on trust. If you can't trust that the advice is genuinely in your corner, the strategy barely matters. We've built the firm around exactly that for 25 years, and the call is where you get to test whether it rings true.

Andrew Frith
Founder, Leenane Templeton

Email 8: A few practical notes before we speak

Subject: A few practical notes for our call
Send: Day 3, evening (or 3 hours before the call)

Looking forward to speaking with you soon.

A few practical notes so we make the time count. If you can, have a rough idea of your current super balance to hand, plus a sense of your partner's if they'd be part of the picture. If you've got an accountant who handles your tax, it helps to know roughly how that arrangement runs. And if there's something specific driving this for you, a property you've thought about holding in super, a business premises, a sale or an inheritance on the horizon, just have it in mind. No documents required, a rough sense of where things sit is plenty.

On the call itself, we'll talk through where you're at, what's prompted you to look at this now, and whether we're the right people to help. You'll come away with a clearer view of your options either way, and if we're not the right fit for you, you'll know that too.

If something comes up and you need to move the time, reply to this and we'll find another slot.

Talk soon,

Andrew Frith
Founder, Leenane Templeton

Broadcast Emails 6 emails
Email 1: The question we ask before we ever talk money

Subject: The first question we ask before we talk money

CTA: None

When someone sits down with us for the first time, the question we open with tends to surprise people. Rather than asking how much you've got or what you earn, we start with what you actually want this money to do for you in retirement.

It sounds soft, and yet it turns out to be the most practical question in the whole process.

Most retirement plans go sideways not because the maths was wrong, but because the plan was built around a goal nobody ever named out loud. People save hard for thirty years toward a retirement they've never really pictured, then arrive and feel oddly flat once they get there. The balance was met, but the life behind the balance was never defined in the first place.

Real planning works the other way around. You get clear on the life first, the things you want time and freedom for and the people you want to look after, then the strategy gets built to fund that, rather than chasing a bigger number for its own sake. Whether a self-managed fund belongs in the mix, how your super is invested, when you switch from building to drawing an income, all of it follows from the life you're aiming at, not the other way round.

The dollars are the means and the life is the point, and when you keep those in the right order almost every decision downstream gets easier, because you've finally got something real to measure it against.

If you take one thing from this, it's worth asking yourself the question we'd ask you. Not how much do I want, but what do I want it for. The answer tends to reshape everything that comes after it.

Andrew Frith
Founder, Leenane Templeton

Email 2: The part of an SMSF people get backwards

Subject: The part of an smsf people get backwards

CTA: Embedded

For a long time the common wisdom on self-managed super was that more control simply meant more work, and unless you loved spreadsheets it wasn't worth the bother. A lot of people still carry that belief, and it keeps them parked in a fund they don't really understand.

The reframe worth sitting with is that control and workload aren't the same axis.

A self-managed fund gives you genuine say over how your retirement savings are invested, the ability to hold things an industry fund simply can't offer, like direct property or business premises, and a structure you can tie into the rest of your wealth and your estate planning. That's the control side, and for the right person it's the whole point.

The workload side is a different question, and it's the one most people get wrong. A well-run fund leans on advisers and an accountant for compliance, the audit, the technical strategy work and the reporting. What stays in your hands are the decisions that genuinely should, the ones about your money and your direction. You get more say without having to become a part-time fund administrator.

If you've ever wondered whether a self-managed fund actually fits your situation, that's exactly the kind of thing we work through on a no-obligation retirement income call.

The plain caveat is that an SMSF isn't right for everyone. If your situation is simple and you're happy with a low-cost fund, the structure can be more trouble than it returns, and a good adviser will tell you so plainly. The point of the exercise is to work out whether the control you'd gain is worth more to you than the simplicity you'd give up. For some people the answer is clearly yes, for others it's clearly no, and the only way to know is to look at your actual picture rather than a rule of thumb.

Andrew Frith
Founder, Leenane Templeton

Email 3: The set-and-forget advice that costs people more than they think

Subject: The set and forget advice that costs people

CTA: Soft

"Just pick a high-growth option and forget about it." You've probably heard some version of that, usually from someone who means well.

It's not terrible advice for a 25-year-old with decades of runway and nothing complicated going on. For most people who've built up real assets and are getting within sight of retirement, it falls apart the moment their situation gets even slightly more layered.

The reason is simple. Set and forget assumes nothing about your life changes, that your income stays flat, that you never sell a business or a property, that your appetite for risk at 60 matches the one you had at 35, that tax rules sit still. None of that holds. The transfer balance cap, contribution rules, the treatment of larger balances, all of it shifts, and a setting you chose years ago and never revisited can drift well out of step with where you actually are.

A few questions tend to expose the gap. When did you last check whether your investment mix still matches your timeframe and your goals. Do you know how your super interacts with your tax position, or your partner's. Is there a plan for the year your circumstances change, a sale, an inheritance, the move from building wealth to drawing an income from it. If the clear answer to most of those is "no idea," then forget about it has been costing you out of sight.

None of this calls for obsessive tinkering, which does its own damage. What works better is a deliberate review on a sensible rhythm, where someone who knows your situation checks that the strategy still fits the life it's meant to serve, and adjusts with a clear head rather than in a panic. If it's been a few years since anyone properly looked at yours, that's usually a sign it's worth a conversation. No pressure to do anything off the back of it.

Andrew Frith
Founder, Leenane Templeton

Email 4: The clients we told to do less, not more

Subject: The time we told a couple to do less with us

CTA: Soft

One of the conversations I remember most clearly was one where we talked a couple out of the more complicated path.

They'd come in convinced they needed a full self-managed fund. A friend had one, it sounded sophisticated, and they figured people in their position were meant to have one. On paper they could afford it. The thing is, when we worked through what they actually wanted from retirement, the answer didn't need a fund.

Their goals were straightforward. Retire in their early sixties, help two kids with a deposit each, travel a fair bit, and not have to think about it all too hard. Nothing in that picture called for the complexity, the trustee duties, or the ongoing cost of running their own fund. A simpler structure did everything they needed and left them with far less to manage.

We told them so, and we watched the relief land, because they'd assumed good advice meant being steered toward the more elaborate thing.

A few principles sit underneath that, and they shape how we work. The right advice is the advice that fits your life, even when it's the smaller recommendation. Complexity is a cost rather than a status symbol, and you only take it on when it genuinely earns its place. And an adviser who's willing to tell you that you don't need something is usually the one worth trusting when they tell you that you do.

If you've been wondering whether you ought to be doing something more elaborate with your money, sometimes the most valuable conversation is the one that tells you that you don't. That's a perfectly good outcome of a retirement income call too.

Andrew Frith
Founder, Leenane Templeton

Email 5: When people think they've left their run too late

Subject: The question people ask when they think it's too late

CTA: Soft

Someone asked me recently, with a bit of embarrassment in their voice, whether it was too late for advice to be worth getting. They were in their late fifties and felt they'd missed the window where any of this could really help.

I hear a version of that more often than you'd think, and it's almost always wrong.

The trope is that financial planning is something you set up young, and that all the value sits in the early decades of compounding. There's a grain of truth in it, starting early helps, but the conclusion people draw tends to be the wrong one. The years right before and into retirement are when the decisions get bigger and the mistakes get more expensive. How you turn assets into income, how you manage tax through the transition, when you switch a pension on, how you protect a partner, whether a self-managed fund still suits the stage you've reached. None of that's early-career stuff. It's exactly the work that matters most when you're closer to the finish line.

So if part of you has been thinking you've left your run too late, take this as your permission to drop that story. You haven't missed the useful window. In a lot of ways you've only just arrived at it.

It costs nothing to find out where you actually stand, and most people walk away from that conversation wishing they'd had it sooner rather than feeling they had it too late.

Andrew Frith
Founder, Leenane Templeton

Email 6: The phrase that costs people the most

Subject: The phrase that costs people the most

CTA: None

"I'll sort it out once things settle down." If you've ever caught yourself saying that about your finances, you're in very good company. It's probably the most common sentence we hear, and it makes complete sense.

Life is busy, the super statement gets filed unread, and the whole question of whether you're on track for the retirement you want feels like something you can deal with when there's a quieter month. The trouble is the quieter month rarely arrives, and the cost of waiting stays invisible while it builds.

So it helps to look hard at what "settling down" actually means here. People picture a future point where everything is calm and they'll calmly attend to it. In practice the things that make your situation worth getting right, a growing balance, a business, a property, a partner, an inheritance on the horizon, are the very things keeping life busy in the first place. The complexity and the busyness arrive together, so waiting for one to disappear before you handle the other is a trap.

What helps is a small shift. Rather than sorting your finances out once life is calm, you sort them out so that life feels calmer, because the nagging "am I actually on track" question finally has an answer.

That's the real cost of "once things settle down." Not a missed return or a clever strategy you skipped, but the years spent carrying a low background hum of uncertainty you never needed to carry. The fix is usually one proper conversation, had a good deal earlier than most people think to have it.

Andrew Frith
Founder, Leenane Templeton

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

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Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

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  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
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Needed from you2 items

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Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.